Getting good reviews on Google Maps (Google My Business) is essential to improve your ranking in the search engines so your website appears high up the rankings when users are looking for your services.
More positive reviews = Higher up the rankings*
*there are lots of other factors too but this is a good one
Here we discuss how to manage and maximise your Google My Business (GMB) Profile to its full potential.
I don’t yet have a GMB(Goole Maps) Profile for my business so would like to create one
If you do not yet have a GMB Profile then find out how to create a GMB/Google Maps profile here.
Once you have a GMB (Google Maps) Profile you can follow the instructions below to manage it.
I have a GMB Profile or Wrap up Web have given me access to manage a GMB Profile
If you have a GMB Profile or been given access by Wrap up Web to manage a GMB Profile then please follow the instructions below to manage the Profile.
Manage and Maximise your Google My Business (GMB) Profile
- Open Chrome Browser
- Ensure you are logged in to the Google account that has either been used to create the GMB Profile or used to give access to manage it by Wrap up Web.
- Visit https://business.google.com
- Your Business should be listed only if the correct Google account has been logged into that is associated with it
- Click on your business.
Home
This is your Google My Business (GMB) Summary page
Posts (Optional)
Rather like Facebook Business Pages for Google this is where you can post about your business. More great stories about what you do, how you do it and how happy your customers are need to go here if you have the time?
Info (Critical)
Make sure everything in here is completed and up to date. Particularly pay attention to the Service areas if you do NOT have a business location. If you have a business location make sure the address is correct.
Insights(For information only)
Essential information to discover how your business is performing in GMB
Reviews(Critical)
Scenario A – You don’t have any reviews at all
Bad news, you need some!
A good review in Google My Business/Google Maps can improve your ranking in Search Results. Ask your customers to give you a review on Google by searching for you in Google/Google maps.
Scenario B – You have some positive Reviews
Great! keep up the good work Higher rankings in Google here we come.
Scenario C – You have some negative Reviews
Don’t panic! You need to reply to them in a positive way, reassuring the customer their negative review will be addressed and welcoming further feedback as a result.
A negative review turned around in Google is another way to improve your ranking. Not addressing a negative review is not.
Further advise on negative GMB reviews
https://www.reviewtrackers.com/how-to-delete-google-review/
Messaging(Optional)
Select if required
Photos(Critical)
A photo tells a thousand words! Make sure you upload some photos and they are up to date. If you have a business location provide photos of your shop and things happening.
If you do not have a business location then photos that represent the service/s you provide or location service area must be used. For example; if you have a service area ‘Merseyside UK’ then iconic photos of Liverpool could be used?
Products(Optional)
Ideal if you have ecommerce and sell products
Services(Critical)
Ensure this is completed in full. Add the services you provide.
For example if you are a building company offering the following main services; Commercial and Domestic
Within Commercial you supply Office Buildings, Sport Centres and Playgrounds
Within Domestic you supply Extensions, Roofing and Bathrooms
Add a Business Category ‘Commercial’ and within it add ‘Services’ Office Buildings, Sport Centres and Playgrounds
Then add a Business Category ‘Domestic’ and within it add ‘Services’ Extensions, Roofing and Bathrooms
Website(Optional)
Google Website Promotion. This is NOT needed if you already have a website. Do not complete this if you already have a website as having two websites will confuses users and affect your SEO.
Users(Optional)
You can add other users here who can edit/manage you GMB Profile. Helpful if you have someone within your business that you would like to update GMB. Note users will need a Google account to be added.
Share a link to your customers so they can quickly give you a great review
You can share a link with your customers so they can quickly leave you a review.
- Visit https://business.google.
com - Login with the Google account associated with your profile above
- Click ‘Reads Reviews’
- Click ‘Get more reviews’
- Either copy the link or QR code
- Paste it to wherever you want it to go, for example into your Email Signature or out in an email to your customers
More detailed instructions from Google can be found below to generate your link….
https://support.google.com/business/answer/7035772?hl=en-GB
Other ways to share your link
As well as adding the link to the bottom of your emails i.e. in your signature or sending the link out to your customers in an email you could also..
- Share the link on Facebook or other Social media platform
- Print out/Laminate the QR code (with the link in it) and present this to your customers in your place of work
Other help
Removing Photos Submitted by other users
See the link below for help
