A selection of links to free tools and apps that can be used to create and/or monitor the performance of your Keywords/Phrases
RANK CHECKING
How well does your website rank based on a your prefered keywords/phrases
SERPLAB.co.uk
serps.com
https://serps.com/tools/rank-checker/
Android app ‘SERP Mojo’
See how well your chosen keywords are ranking for your website or a competitors website. Install the FREE Android App ‘SERP Mojo’
iPhone app ‘Applyzer’
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CREATING Keyword/Phrases and checking performance
Stuck for ideas on what keywords/phrases to use?
Google Trends
Use Google Trends in the Chrome Incognito Browser to compare keywords so the most used can be identified. Incognito allows searching without the bias of your search history/location. Click here to find out how to find the best keywords for your website
Google Analytics
Ideally used after initial SEO has been completed to ensure continued SEO improvement
See the report under Reporting/Acquisition/Search Console/Queries
This report gives the keywords (search queries) used that generated a number of listings(impressions) of your website in google search results. It then shows the number of times those results were actually clicked on(clicks).
These figures give, what is called, a Click Through Rate(CTR). The higher the CTR the better. Therefore those keywords with a high CTR need to be included in your website
Keyword Tool
Use the free tool below
From the dropdown select select google.co.uk
Google Adwords
If you have a Google Adwords account
Tools/Keyword Planner/’Search for new…”
Type in example keywords, landing page and product category then press button then look at ‘Keyword Ideas’ Tab
Keyword Competitor benchmarking
Compare keywords across multiple websites. Keyword Battle -Compare a keyword ranking for two websites
http://www.webseoanalytics.com/members/seo-tools/keyword-competition-checker.php
Top Ranked Websites by Keyword
http://www.lxrmarketplace.com/top-ranked-websites-bykeyword-tool.html
Check keyword presence
http://www.zippy.co.uk/keyworddensity/ then ‘Words’ Tab
